Marketing scales handbook : a compilation of multi-item measures, volume II / Gordon C. Bruner II, Paul J. Hensel.
1996
HF5415.3 .B785 1996 (Mapit)
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Details
Title
Marketing scales handbook : a compilation of multi-item measures, volume II / Gordon C. Bruner II, Paul J. Hensel.
Author
ISBN
0877572615
Published
Chicago, Ill. : American Marketing Association, [1996]
Copyright
©1996
Language
English
Description
xxii, 1,045 pages ; 26 cm
Call Number
HF5415.3 .B785 1996
Bibliography, etc. Note
Includes bibliographical references (p. 1034-1036) and indexes.
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