@article{195132,
      author = {Reeves, Byron, and Nass, Clifford Ivar.},
      url = {http://library.usi.edu/record/195132},
      title = {The media equation : how people treat computers,  television, and new media like real people and places /},
      publisher = {CSLI Publications ;},
      recid = {195132},
      pages = {xiv, 305 p. ;},
      address = {Stanford, Calif. :},
      year = {1996},
}