TY - BOOK T1 - The media equation :how people treat computers, television, and new media like real people and places / DA - c1996. CY - Stanford, Calif. : CY - New York : AU - Reeves, Byron, AU - Nass, Clifford Ivar. CN - P96.A83 CN - P96.A83 PB - CSLI Publications ; PB - Cambridge University Press, PP - Stanford, Calif. : PP - New York : PY - c1996. ID - 195132 KW - Mass media KW - Mass media KW - Mass media SN - 157586052X TI - The media equation :how people treat computers, television, and new media like real people and places / ER -