@article{197635,
      recid = {197635},
      author = {Greising, David,},
      title = {I'd like the world to buy a coke : the life and leadership  of Roberto Goizueta /},
      publisher = {Wiley,},
      address = {New York :},
      pages = {xviii, 334 p., [8] p. of plates :},
      year = {1998},
      url = {http://library.usi.edu/record/197635},
}