TY - HOUR CN - alphabetical CN - HF5410 CY - [Paramus, N.J. : DA - c1983- ID - 202268 KW - Marketing N1 - Title from cover. N1 - Imprint varies: Santa Barbara, CA, <summer 1985-> PB - Grayson Associates, PP - [Paramus, N.J. : PY - c1983- SN - 0736-3761 T1 - The Journal of consumer marketing. TI - The Journal of consumer marketing. ER -