TY - BOOK AU - Meade, Pat. CN - RA410.56 CN - RA410.56 CY - New York : DA - c1999. ID - 210079 KW - Medical care KW - Advertising N1 - Includes index. N1 - "HFMA, Healthcare Financial Management Association, Educational Foundation." PB - McGraw-Hill, PP - New York : PY - c1999. SN - 0070412367 T1 - Healthcare advertising & marketing :a practical approach / TI - Healthcare advertising & marketing :a practical approach / ER -