Encyclopedia of major marketing campaigns / Thomas Riggs, editor.
2000
HF5837 .E53 2000 (Mapit)
Available at General Collection
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Details
Title
Encyclopedia of major marketing campaigns / Thomas Riggs, editor.
ISBN
078763042X
Publication Details
Detroit : Gale Group, c2000.
Language
English
Description
xxii, 2063 p. : ill. ; 29 cm.
Call Number
HF5837 .E53 2000
Dewey Decimal Classification
659.1/0973
Bibliography, etc. Note
Includes bibliographical references and index.
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