@article{214811,
      author = {Marchand, Roland.},
      url = {http://library.usi.edu/record/214811},
      title = {Creating the corporate soul : the rise of public relations  and corporate imagery in American big business /},
      publisher = {University of California Press,},
      recid = {214811},
      pages = {xi, 461 p. :},
      address = {Berkeley :},
      year = {1998},
}