TY  - BOOK
AU  - Marchand, Roland.
CN  - HD59.2
CN  - HD59.2
CY  - Berkeley :
DA  - c1998.
ID  - 214811
KW  - Corporate image
KW  - Corporations
KW  - Big business
KW  - Advertising
PB  - University of California Press,
PP  - Berkeley :
PY  - c1998.
SN  - 0520087194 (alk. paper)
T1  - Creating the corporate soul :the rise of public relations and corporate imagery in American big business /
TI  - Creating the corporate soul :the rise of public relations and corporate imagery in American big business /
ER  -