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000214811 001__ 214811
000214811 005__ 20210513085353.0
000214811 008__ 990421s1998\\\\caua\\\\\b\\\\001\0\eng\\
000214811 010__ $$a   97050098 //r982
000214811 015__ $$aGB98-81266
000214811 020__ $$a0520087194 (alk. paper)
000214811 035__ $$a(OCoLC)ocm37993821
000214811 035__ $$a214811
000214811 040__ $$aDLC$$cDLC$$dC#P$$dUKM
000214811 043__ $$an-us---
000214811 049__ $$aISEA
000214811 05000 $$aHD59.2$$b.M368 1998
000214811 08200 $$a659.2/85$$221
000214811 1001_ $$aMarchand, Roland.
000214811 24510 $$aCreating the corporate soul :$$bthe rise of public relations and corporate imagery in American big business /$$cRoland Marchand.
000214811 260__ $$aBerkeley :$$bUniversity of California Press,$$cc1998.
000214811 300__ $$axi, 461 p. :$$bill. (some col.) ;$$c27 cm.
000214811 504__ $$aIncludes bibliographical references (p. 369-440) and index.
000214811 650_0 $$aCorporate image$$zUnited States$$xHistory.
000214811 650_0 $$aCorporations$$xPublic relations$$zUnited States$$xHistory.
000214811 650_0 $$aBig business$$zUnited States$$xHistory.
000214811 650_0 $$aAdvertising$$zUnited States$$xHistory.
000214811 85200 $$bgen$$hHD59.2$$i.M368$$i1998
000214811 909CO $$ooai:library.usi.edu:214811$$pGLOBAL_SET
000214811 980__ $$aBIB
000214811 980__ $$aBOOK