@article{219231,
      recid = {219231},
      author = {Monye, Sylvester O.},
      title = {The handbook of international marketing communications /},
      publisher = {Blackwell Business,},
      address = {Oxford, UK ;},
      pages = {xv, 294 p. :},
      year = {2000},
      url = {http://library.usi.edu/record/219231},
}