Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks.
2000
HD9980.5 .T47 2000 (Mapit)
Available at General Collection
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Details
Title
Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks.
Author
Terrill, Craig.
Variant Title
At head of title: American Marketing Association
ISBN
0844224413
Publication Details
Lincolnwood, Ill. : NTC Business Books, c2000.
Language
English
Description
xvi, 268 p. : ill. ; 24 cm.
Call Number
HD9980.5 .T47 2000
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references (p. 253-254) and index.
Added Author
Middlebrooks, Arthur.
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