@article{222517,
      author = {Levy, Sidney J., and Rook, Dennis W.},
      url = {http://library.usi.edu/record/222517},
      title = {Brands, consumers, symbols, & research : Sidney J.  Levy on marketing /},
      publisher = {Sage Publications,},
      recid = {222517},
      pages = {xvii, 590 p. :},
      address = {Thousand Oaks, Calif. :},
      year = {1999},
}