TY - BOOK T1 - Brands, consumers, symbols, & research :Sidney J. Levy on marketing / DA - c1999. CY - Thousand Oaks, Calif. : AU - Levy, Sidney J., AU - Rook, Dennis W. CN - HF5415.1 CN - HF5415.1 PB - Sage Publications, PP - Thousand Oaks, Calif. : PY - c1999. ID - 222517 KW - Marketing KW - Advertising KW - Consumer behavior SN - 0761916970 (pbk. : alk. paper) SN - 0761916962 (alk. paper) TI - Brands, consumers, symbols, & research :Sidney J. Levy on marketing / ER -