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000222517 001__ 222517
000222517 005__ 20210513090615.0
000222517 008__ 991027s1999\\\\caua\\\\\bi\\\001\0\eng\\
000222517 010__ $$a   99006225
000222517 020__ $$a0761916970 (pbk. : alk. paper)
000222517 020__ $$a0761916962 (alk. paper)
000222517 035__ $$a(OCoLC)ocm40943321
000222517 035__ $$a222517
000222517 040__ $$aDLC$$cDLC$$dC#P
000222517 042__ $$apcc
000222517 043__ $$an-us---
000222517 049__ $$aISEA
000222517 05000 $$aHF5415.1$$b.L48 1999
000222517 08200 $$a658.8/243$$221
000222517 1001_ $$aLevy, Sidney J.,$$d1921-
000222517 24510 $$aBrands, consumers, symbols, & research :$$bSidney J. Levy on marketing /$$cSidney J. Levy ; compiled by Dennis W. Rook.
000222517 2463_ $$aBrands, consumers, symbols, and research
000222517 260__ $$aThousand Oaks, Calif. :$$bSage Publications,$$cc1999.
000222517 300__ $$axvii, 590 p. :$$bill. ;$$c26 cm.
000222517 504__ $$aIncludes bibliographical references and index.
000222517 5050_ $$aStalking the amphisbaena (1996) -- The exemplary research (1953) -- Broadening the concept of marketing (1969) -- Cigarette smoking and the public interest (1963) -- What kind of corporate objectives (1966) -- Beyond marketing : the furthering concept (1969) -- Demarketing, yes, demarketing (1971) -- Marketing and aesthetics (1974) -- Marcology 101 or the domain of marketing (1976) -- Toward a broader concept of marketing's role in social order (1979) -- The heart of quality service (1989) -- Absolute ethics, relatively speaking (1992) -- The product and the brand (1955) -- Brands, trademarks, and the law (1981) -- The two tiers of marketing (1990) -- Marketing stages in developing nations (1991) -- Defending the dowager : communication strategies for declining main brands (1993) -- Symbols for sale (1959) -- Symbols of substance, source, and sorcery (1960) -- Symbolism and life style (1963) -- The public image of government agencies (1963) -- Imagery and symbolism (1973) -- Myth and meaning in marketing (1974) -- Symbols, selves, and others (1981) --  Meanings in advertising stimuli (1986) -- Semiotician ordinaire (1986) -- Constructing consumer behavior : a grand template (1991) -- The cake eaters (1957) -- Looking at the ladies, lately (1960) -- Phases in changing interpersonal relations (1962) -- Social class and consumer behavior (1966) -- Psychosocial reactions to the abundant society (1967) -- The discretionary society (1970) -- Emotional reactions to the cutting of trees (1973) -- Consumer behavior in the United States (1977) -- Arts consumers and aesthetic attributes (1980) -- Social division and aesthetic specialization : the middle class and musical events (1980) -- Psychosocial themes in consumer grooming rituals (1983) -- Synchrony and diachrony in product perceptions (1983) -- Consumer behavior in the United States : the avid consumer (1987) -- Giving voice to the gift : the use of projective techniques to recover lost meanings (1993) -- Cultural harmonies and variations (1993) -- Qualitative research (1995) -- Motivation research (1958) -- Thematic assessment of executives (1963) -- New dimension in consumer analysis (1963) -- Focus groups : mixed blessing (1973) -- Musings of a researcher : the human side of interviewing (1975) -- Hunger and work in a civilized tribe (1978) -- Interpreting consumer mythology : a structural approach to consumer behavior (1981) -- Dreams, fairy tales, animals and cars (1985) -- Marketing research as a dialogue (1988) -- Autodriving : a photoelicitation technique (1991).
000222517 650_0 $$aMarketing$$zUnited States.
000222517 650_0 $$aAdvertising$$zUnited States.
000222517 650_0 $$aConsumer behavior$$zUnited States.
000222517 7001_ $$aRook, Dennis W.
000222517 85200 $$bgen$$hHF5415.1$$i.L48$$i1999
000222517 909CO $$ooai:library.usi.edu:222517$$pGLOBAL_SET
000222517 980__ $$aBIB
000222517 980__ $$aBOOK
000222517 994__ $$aE0$$bISE