Brand spirit : how cause related marketing builds brands / Hamish Pringle and Marjorie Thompson.
1999
HF5414 .P75 1999 (Mapit)
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Title
Brand spirit : how cause related marketing builds brands / Hamish Pringle and Marjorie Thompson.
Author
Pringle, Hamish.
ISBN
047198776X (alk. paper)
9780471987765 (alk. paper)
9780471987765 (alk. paper)
Publication Details
Chichester ; New York : Wiley, c1999.
Language
English
Description
xxiii, 281 p. : ill. ; 24 cm.
Call Number
HF5414 .P75 1999
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Thompson, Marjorie, 1957-
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