How to use advertising to build strong brands / edited by John Philip Jones.
1999
HF6161.B4 H69 1999 (Mapit)
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Details
Title
How to use advertising to build strong brands / edited by John Philip Jones.
ISBN
0761912436 (pbk. : alk. paper)
0761912428 (alk. paper)
076191238X (alk. paper)
0761912398 (alk. paper)
0761912428 (alk. paper)
076191238X (alk. paper)
0761912398 (alk. paper)
Published
Thousand Oaks, Calif. : Sage Publications, [1999]
Copyright
©1999
Language
English
Description
394 pages : illustrations ; 23 cm
Call Number
HF6161.B4 H69 1999
Dewey Decimal Classification
659.1
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
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