Paul Rand / Steven Heller ; forward by Armin Hofmann; introduction by George Lois; essay by Jessica Helfand; [research, Elinor Pettit, Georgette Ballance].
1999
NC999.4.R36 H45 1999 (Mapit)
Available at General Collection
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Details
Title
Paul Rand / Steven Heller ; forward by Armin Hofmann; introduction by George Lois; essay by Jessica Helfand; [research, Elinor Pettit, Georgette Ballance].
Author
ISBN
0714837989
Publication Details
London : Phaidon, 1999.
Language
English
Description
255 p. : ill. (some col.) ; 30 cm.
Call Number
NC999.4.R36 H45 1999
Bibliography, etc. Note
Includes bibliographical references (p. 247-249) and index.
Added Author
Record Appears in
Table of Contents
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Paul Rand : author
Paul Rand : the modern professor / by Jessica Helfand.
Advertising : modernism comes to Madison
Publishing : the play instinct at work
Corporate identity : good design is good business
Paul Rand : author
Paul Rand : the modern professor / by Jessica Helfand.