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000227240 049__ $$aISEA
000227240 05000 $$aNC999.4.R36$$bH45 1999
000227240 1001_ $$aHeller, Steven.
000227240 24510 $$aPaul Rand /$$cSteven Heller ; forward by Armin Hofmann; introduction by George Lois; essay by Jessica Helfand; [research, Elinor Pettit, Georgette Ballance].
000227240 260__ $$aLondon :$$bPhaidon,$$c1999.
000227240 300__ $$a255 p. :$$bill. (some col.) ;$$c30 cm.
000227240 504__ $$aIncludes bibliographical references (p. 247-249) and index.
000227240 5052_ $$aRoutes : the boy art director -- Advertising : modernism comes to Madison -- Publishing : the play instinct at work -- Corporate identity : good design is good business -- Paul Rand : author -- Paul Rand : the modern professor / by Jessica Helfand.
000227240 60010 $$aRand, Paul,$$d1914-$$xCriticism and interpretation.
000227240 650_0 $$aDesign$$zUnited States$$xHistory$$y20th century.
000227240 650_0 $$aCommercial art$$zUnited States$$xHistory$$y20th century.
000227240 7001_ $$aRand, Paul,$$d1914-1996.
000227240 7001_ $$aHelfand, Jessica.
000227240 85200 $$bgen$$hNC999.4.R36$$iH45$$i1999
000227240 909CO $$ooai:library.usi.edu:227240$$pGLOBAL_SET
000227240 980__ $$aBIB
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