The domain and conceptual foundations of relationship marketing / Atul Parvatiyar and Jagdish N. Sheth
Relationship marketing : the U.K. perspective / Adrian Payne
The IMP perspective : assets and liabilities of business relationships / Håkan Håkansson and Ivan J. Snehota
Relationship marketing : the Nordic school perspective / Christian Grönroos
The evolution of relationship marketing / Jagdish N. Sheth and Atul Parvatiyar
Relationship marketing of services : growing interest, emerging perspectives / Leonard L. Berry
Relationship marketing in consumer markets : antecedents and consequences / Jagdish N. Sheth and Atul Parvatiyar
Relationship marketing and distribution channels / Barton A. Weitz and Sandy D. Jap
An integrated model of buyer-seller relationships / David T. Wilson
Strategic alliances : a synthesis of conceptual foundations / P. Rajan Varadarajan and Margaret H. Cunningham
Toward a theory of business alliance formation / Jagdish N. Sheth and Atul Parvatiyar
Relationship marketing in mass markets / C.B. Bhattacharya and Ruth N. Bolton
Membership customers and relationship marketing / Thomas W. Gruen
Affinity partnering : conceptualization and issues / Vanitha Swaminathan and Srinivas K. Reddy
Relationship marketing and key account management / Joseph P. Cannon and Narakesari Narayandas
Horizontal alliances for relationship marketing / David W. Cravens and Karen S. Cravens
Supplier partnering / John T. Mentzer
Relationship marketing and marketing strategy : the evolution of relationship marketing strategy within the organization / Robert M. Morgan
Organizing for relationship marketing / Ian Gordon
Information technology : its role in building, maintaining, and enhancing relationships / Rajendra S. Sisodia and David B. Wolfe
Customer profitability : analysis and design issues / Kaj Storbacka
Developing a curriculum to enhance teaching of relationship marketing / Joseph P. Cannon and Jagdish N. Sheth
Relationship marketing : paradigm shift or shaft? / Jagdish N. Sheth.