@article{228157,
      author = {Sheth, Jagdish N. and Parvatiyar, Atul.},
      url = {http://library.usi.edu/record/228157},
      title = {Handbook of relationship marketing :/ Jagdish N. Sheth,  Atul Parvatiyar, editors.},
      publisher = {Sage Publications,},
      recid = {228157},
      pages = {xvi, 660 p. :},
      address = {Thousand Oaks :},
      year = {2000},
}