@article{228986,
      author = {Grönstedt, Anders.},
      url = {http://library.usi.edu/record/228986},
      title = {The customer century : lessons from world class companies  in integrated marketing and communications /},
      publisher = {Routledge,},
      recid = {228986},
      pages = {xiii, 238 p. :},
      address = {New York :},
      year = {2000},
}