TY  - BOOK
T1  - The customer century :lessons from world class companies in integrated marketing and communications /
DA  - 2000.
CY  - New York :
AU  - Grönstedt, Anders.
CN  - HF5718
CN  - HF5718
PB  - Routledge,
PP  - New York :
PY  - 2000.
ID  - 228986
KW  - Business communication
KW  - Communication in management
KW  - Marketing
KW  - Consumer satisfaction
SN  - 0415921996
TI  - The customer century :lessons from world class companies in integrated marketing and communications /
ER  -