TY - BOOK AU - Grönstedt, Anders. CN - HF5718 CN - HF5718 CY - New York : DA - 2000. ID - 228986 KW - Business communication KW - Communication in management KW - Marketing KW - Consumer satisfaction PB - Routledge, PP - New York : PY - 2000. SN - 0415921996 T1 - The customer century :lessons from world class companies in integrated marketing and communications / TI - The customer century :lessons from world class companies in integrated marketing and communications / ER -