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000228986 05000 $$aHF5718$$b.G77 2000
000228986 08200 $$a658.4/5$$221
000228986 1001_ $$aGrönstedt, Anders.
000228986 24514 $$aThe customer century :$$blessons from world class companies in integrated marketing and communications /$$cAnders Gronstedt.
000228986 260__ $$aNew York :$$bRoutledge,$$c2000.
000228986 300__ $$axiii, 238 p. :$$bill. ;$$c24 cm.
000228986 504__ $$aIncludes bibliographical references and index.
000228986 650_0 $$aBusiness communication$$vCase studies.
000228986 650_0 $$aCommunication in management$$vCase studies.
000228986 650_0 $$aMarketing$$vCase studies.
000228986 650_0 $$aConsumer satisfaction$$vCase studies.
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000228986 909CO $$ooai:library.usi.edu:228986$$pGLOBAL_SET
000228986 980__ $$aBIB
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