The customer century : lessons from world class companies in integrated marketing and communications / Anders Gronstedt.
2000
HF5718 .G77 2000 (Mapit)
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Details
Title
The customer century : lessons from world class companies in integrated marketing and communications / Anders Gronstedt.
Author
ISBN
0415921996
Publication Details
New York : Routledge, 2000.
Language
English
Description
xiii, 238 p. : ill. ; 24 cm.
Call Number
HF5718 .G77 2000
Dewey Decimal Classification
658.4/5
Bibliography, etc. Note
Includes bibliographical references and index.
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