The customer century : lessons from world class companies in integrated marketing and communications / Anders Gronstedt.
2000
HF5718 .G77 2000 (Mapit)
Available at General Collection
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Items
Details
Title
The customer century : lessons from world class companies in integrated marketing and communications / Anders Gronstedt.
Author
ISBN
0415921996
Published
New York : Routledge, 2000.
Language
English
Description
xiii, 238 pages : illustrations ; 24 cm
Call Number
HF5718 .G77 2000
Dewey Decimal Classification
658.4/5
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in