Brand leadership / David A. Aaker, Erich Joachimsthaler.
2000
HD69.B7 A215 2000 (Mapit)
Available at General Collection
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Items
Details
Title
Brand leadership / David A. Aaker, Erich Joachimsthaler.
Author
ISBN
0684839245
Published
New York : Free Press, [2000]
Copyright
©2000
Language
English
Description
xii, 351 pages : illustrations ; 25 cm
Call Number
HD69.B7 A215 2000
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references (p. 331-335) and index.
Added Author
Record Appears in