The invisible touch : the four keys to modern marketing / Harry Beckwith.
Beckwith, Harry, 1949-
2000
HD9980.5 .B423 2000 (Mapit)
Available at General Collection

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Title The invisible touch : the four keys to modern marketing / Harry Beckwith.
Author Beckwith, Harry, 1949-
ISBN 0446524174
Publication Details New York : Warner Books, c2000.
Language English
Description xix, 232 p. ; 20 cm.
Call Number HD9980.5 .B423 2000
Dewey Decimal Classification 658.8
Record Appears in On-Campus Resources > Books
All Resources
Research and its limits
Fallacies of marketing
What is satisfaction?
The first key: price
The second key: brand
The third key: packaging
The fourth key: relationships.

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