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The invisible touch : the four keys to modern marketing / Harry Beckwith.

Beckwith, Harry, 1949-
2000
HD9980.5 .B423 2000 (Mapit)
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Title
The invisible touch : the four keys to modern marketing / Harry Beckwith.
Author
Beckwith, Harry, 1949-
ISBN
0446524174
Published
New York : Warner Books, [2000]
Copyright
©2000
Language
English
Description
xix, 232 pages ; 20 cm
Call Number
HD9980.5 .B423 2000
Dewey Decimal Classification
658.8
Record Appears in
On-Campus Resources > Books
All Resources
Research and its limits
Fallacies of marketing
What is satisfaction?
The first key: price
The second key: brand
The third key: packaging
The fourth key: relationships.

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