TY - BOOK AU - Clark, Shawn. CN - HF5415.13 CN - HF5415.13 CY - Lincolnwood (Chicago), Ill. : DA - c2000. ID - 230385 KW - Marketing PB - NTC Business Books, PP - Lincolnwood (Chicago), Ill. : PY - c2000. SN - 0658000063 T1 - The co-marketing solution :strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending / TI - The co-marketing solution :strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending / ER -