Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin.
2000
HF5415 .T727 2000 (Mapit)
Available at General Collection
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Details
Title
Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin.
Author
Trout, Jack.
ISBN
0471357642 (alk. paper)
Publication Details
New York : Wiley, c2000.
Language
English
Description
x, 230 p. ; 24 cm.
Call Number
HF5415 .T727 2000
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references (p. 213-217) and index.
Added Author
Rivkin, Steve, 1947-
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