Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin.
2000
HF5415 .T727 2000 (Mapit)
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Details
Title
Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin.
Author
ISBN
0471357642 (alk. paper)
Published
New York : Wiley, [2000]
Copyright
©2000
Language
English
Description
x, 230 pages ; 24 cm
Call Number
HF5415 .T727 2000
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references (p. 213-217) and index.
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