@article{231795,
      author = {Newell, Frederick,},
      url = {http://library.usi.edu/record/231795},
      title = {Loyalty.com : customer relationship management in the new  era of Internet marketing /},
      publisher = {McGraw-Hill,},
      recid = {231795},
      pages = {xx, 325 p. ;},
      address = {New York :},
      year = {2000},
}