TY - BOOK T1 - Loyalty.com :customer relationship management in the new era of Internet marketing / DA - c2000. CY - New York : AU - Newell, Frederick, CN - HF5415.1265 CN - HF5415.1265 PB - McGraw-Hill, PP - New York : PY - c2000. ID - 231795 KW - Internet marketing. KW - Customer relations. SN - 0071357750 TI - Loyalty.com :customer relationship management in the new era of Internet marketing / ER -