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000231795 1001_ $$aNewell, Frederick,$$d1926-
000231795 24510 $$aLoyalty.com :$$bcustomer relationship management in the new era of Internet marketing /$$cFrederick Newell.
000231795 260__ $$aNew York :$$bMcGraw-Hill,$$cc2000.
000231795 300__ $$axx, 325 p. ;$$c24 cm.
000231795 504__ $$aIncludes bibliographical references (p. 306-317) and index.
000231795 650_0 $$aInternet marketing.
000231795 650_0 $$aCustomer relations.
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