E.W. Scripps and the business of newspapers / Gerald J. Baldasty.
1999
PN4874.S37 B35 1999 (Mapit)
Available at General Collection
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Details
Title
E.W. Scripps and the business of newspapers / Gerald J. Baldasty.
Author
Baldasty, Gerald J.
ISBN
0252067509 (pbk. : alk. paper)
0252022556 (alk. paper)
0252022556 (alk. paper)
Publication Details
Urbana : University of Illinois Press, c1999.
Language
English
Description
xii, 217 p. : ill. ; 24 cm.
Call Number
PN4874.S37 B35 1999
Dewey Decimal Classification
070.5/092 B
Bibliography, etc. Note
Includes bibliographical references (p. [207]-213) and index.
Series
The History of communication
Record Appears in
On-Campus Resources > Books
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Table of Contents
The struggle for control
Expansion
Controlling costs
Management
Avoiding competition
Advertising is the enemy
An advocate of the working class
Is it interesting?
The legacy of E.W. Scripps.
Expansion
Controlling costs
Management
Avoiding competition
Advertising is the enemy
An advocate of the working class
Is it interesting?
The legacy of E.W. Scripps.