TY - BOOK AU - Popcorn, Faith. CN - HF5415.33.U6 CN - HF5415.33.U6 CY - New York : DA - c2000. ET - 1st ed. ID - 232469 KW - Women consumers KW - Marketing KW - Women KW - Sex differences. PB - Hyperion, PP - New York : PY - c2000. SN - 0786865237 T1 - EVEolution :the eight truths of marketing to women / TI - EVEolution :the eight truths of marketing to women / ER -