@article{233755,
      author = {Rust, Roland T. and Zeithaml, Valarie A. and Lemon,  Katherine N.},
      url = {http://library.usi.edu/record/233755},
      title = {Driving customer equity : how customer lifetime value is  reshaping corporate strategy /},
      publisher = {Free Press,},
      recid = {233755},
      pages = {xii, 292 p. :},
      address = {New York :},
      year = {2000},
}