TY  - BOOK
T1  - Driving customer equity :how customer lifetime value is reshaping corporate strategy /
DA  - 2000.
CY  - New York :
AU  - Rust, Roland T.
AU  - Zeithaml, Valarie A.
AU  - Lemon, Katherine N.
CN  - HF5415.5
CN  - HF5415.5
PB  - Free Press,
PP  - New York :
PY  - 2000.
ID  - 233755
KW  - Customer services.
KW  - Customer relations.
KW  - Marketing.
KW  - Strategic planning.
SN  - 0684864665
TI  - Driving customer equity :how customer lifetime value is reshaping corporate strategy /
ER  -