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000233755 05000 $$aHF5415.5$$b.R87 2000
000233755 08200 $$a658.8$$221
000233755 1001_ $$aRust, Roland T.
000233755 24510 $$aDriving customer equity :$$bhow customer lifetime value is reshaping corporate strategy /$$cRoland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon.
000233755 260__ $$aNew York :$$bFree Press,$$c2000.
000233755 300__ $$axii, 292 p. :$$bill. ;$$c25 cm.
000233755 504__ $$aIncludes bibliographical references (p. 275-282) and index.
000233755 650_0 $$aCustomer services.
000233755 650_0 $$aCustomer relations.
000233755 650_0 $$aMarketing.
000233755 650_0 $$aStrategic planning.
000233755 7001_ $$aZeithaml, Valarie A.
000233755 7001_ $$aLemon, Katherine N.$$q(Katherine Newell)
000233755 85200 $$bgen$$hHF5415.5$$i.R87$$i2000
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