Driving customer equity : how customer lifetime value is reshaping corporate strategy / Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon.
2000
HF5415.5 .R87 2000 (Mapit)
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Details
Title
Driving customer equity : how customer lifetime value is reshaping corporate strategy / Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon.
Author
ISBN
0684864665
Published
New York : Free Press, 2000.
Language
English
Description
xii, 292 pages : illustrations ; 25 cm
Call Number
HF5415.5 .R87 2000
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references (p. 275-282) and index.
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