TY  - BOOK
T1  - The mature marketnew directions for advertisers /
DA  - [1997]
CY  - Los Angeles, CA (10945 Le Conte Ave., Los Angeles 90095-1687) :
AU  - Salend, Elyse.
CN  - HE 1.1002:
PB  - University of California, Los Angeles, Board of Regents, Geriatrics and Gerontology,
PP  - Los Angeles, CA (10945 Le Conte Ave., Los Angeles 90095-1687) :
PY  - [1997]
N1  - Shipping list no.: 98-0446-M.
N1  - "February 6, 1997."
N1  - "Supported, in part, by a grant, number 90AT2012, from the Administration on Aging"--Cover.
ID  - 238053
KW  - Older consumers
KW  - Marketing
KW  - Market segmentation
KW  - Stereotypes (Social psychology) in advertising
TI  - The mature marketnew directions for advertisers /
ER  -