@article{238145,
      author = {Jones, John Philip.},
      url = {http://library.usi.edu/record/238145},
      title = {International advertising : realities and myths /},
      publisher = {Sage Publications,},
      recid = {238145},
      pages = {412 p. :},
      address = {Thousand Oaks, Calif. :},
      year = {2000},
}