TY - BOOK T1 - International advertising :realities and myths / DA - c2000. CY - Thousand Oaks, Calif. : AU - Jones, John Philip. CN - HF5823 CN - HF5823 PB - Sage Publications, PP - Thousand Oaks, Calif. : PY - c2000. ID - 238145 KW - Advertising. KW - Advertising media planning. KW - Comparative advertising. SN - 0761912452 (pbk. : alk. paper) SN - 0761912444 (alk. paper) TI - International advertising :realities and myths / ER -