Rethinking marketing : qualitative strategies and exotic visions / Alf H. Walle III.
2001
HF5415.2 .W284 2001 (Mapit)
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Details
Title
Rethinking marketing : qualitative strategies and exotic visions / Alf H. Walle III.
Author
ISBN
1567203884 (alk. paper)
Published
Westport, Conn. : Quorum Books, 2001.
Language
English
Description
xiv, 211 pages ; 25 cm
Call Number
HF5415.2 .W284 2001
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references (p. [203]-204) and index.
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