TY - BOOK AU - Moschis, George P., CN - HF5415.33.U6 CN - HF5415.33.U6 CY - Westport, Conn. : DA - 2000. ID - 238569 KW - Consumer behavior KW - Baby boom generation KW - Middle aged consumers KW - Older consumers KW - Market segmentation PB - Quorum Books, PP - Westport, Conn. : PY - 2000. SN - 1567203442 (alk. paper) T1 - The maturing marketplace :buying habits of baby boomers and their parents / TI - The maturing marketplace :buying habits of baby boomers and their parents / ER -