@article{238801,
      recid = {238801},
      author = {Nash, David B.},
      title = {Connecting with the new healthcare consumer : defining  your strategy /},
      publisher = {McGraw-Hill,},
      address = {New York :},
      pages = {xxiv, 544 p. ;},
      year = {2000},
      url = {http://library.usi.edu/record/238801},
}