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000242267 010__ $$a   99047576
000242267 020__ $$a0316316962
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000242267 05000 $$aHM1033$$b.G53 2000
000242267 08200 $$a302$$221
000242267 1001_ $$aGladwell, Malcolm,$$d1963-
000242267 24514 $$aThe tipping point$$bhow little things can make a big difference /$$cMalcolm Gladwell.
000242267 250__ $$a1st ed.
000242267 260__ $$aBoston :$$bLittle, Brown,$$cc2000.
000242267 300__ $$aviii, 279 p. ;$$c21 cm.
000242267 504__ $$aIncludes bibliographical references and index.
000242267 5050_ $$aThe three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
000242267 650_0 $$aSocial psychology.
000242267 650_0 $$aContagion (Social psychology)
000242267 650_0 $$aCausation.
000242267 650_0 $$aContext effects (Psychology)
000242267 85200 $$bgen$$hHM1033$$i.G53$$i2000
000242267 909CO $$ooai:library.usi.edu:242267$$pGLOBAL_SET
000242267 980__ $$aBIB
000242267 980__ $$aBOOK