TY - BOOK T1 - How hits happen :forecasting predictability in a chaotic marketplace / DA - c2000. CY - New York : AU - Farrell, Winslow. ET - 1st ed. CN - HF5415.32 CN - HF5415.32 PB - HarperBusiness, PP - New York : PY - c2000. ID - 242940 KW - Consumer behavior KW - Sales forecasting. KW - Adaptive control systems. SN - 088730978X (pbk.) TI - How hits happen :forecasting predictability in a chaotic marketplace / ER -