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What makes winning brands different? : the hidden method behind the world's most successful brands / Andreas Buchholz, Wolfram Wördemann.

Buchholz, Andreas.; Wördemann, Wolfram.
2000
HD69.B7 B8313 2000 (Mapit)
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Title
What makes winning brands different? : the hidden method behind the world's most successful brands / Andreas Buchholz, Wolfram Wördemann.
Author
Buchholz, Andreas.
Uniform Title
Wachstumscode für Siegermarken. English
ISBN
0471720259
Published
Chichester ; New York : Wiley, [2000]
Copyright
©2000
Language
English
Description
xvi, 222 pages : illustrations ; 24 cm
Call Number
HD69.B7 B8313 2000
Dewey Decimal Classification
658.8/27
Note
Translation of: Der Wachstumscode für Siegermarken.
Bibliography, etc. Note
Includes bibliographical references (p. [199]-214) and index.
Added Author
Wördemann, Wolfram.
Record Appears in
On-Campus Resources > Books
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Acknowledgments
Something new
Overview
1. The road to a new method
2. Portal 1: Benefits & promises
3. Portal 2: Norms & values
4. Portal 3: Perceptions & programs
5. Portal 4: Identity & self-expression
6. Portal 5: Emotions & love
7. Working with growth codes
8. Taking growth codes into the internet age
Bibliiography
Index.

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