TY - BOOK T1 - Brand new :how entrepreneurs earned consumers' trust from Wedgwood to Dell / DA - c2001. CY - Boston, Mass. : AU - Koehn, Nancy F. CN - HB615 CN - HB615 PB - Harvard Business School Press, PP - Boston, Mass. : PY - c2001. ID - 243297 KW - Entrepreneurship. KW - Businesspeople. SN - 1578512212 (alk. paper) TI - Brand new :how entrepreneurs earned consumers' trust from Wedgwood to Dell / ER -